Hacking Netflix ran a post last week about experimental text-message marketing in movie theaters, which predictably resulted in a few not-so-mild rants about the unfortunate combination of cell phones, rude/ignorant cell phone addicts, and the havoc they tend to cause in a darkened theater. We’ve all seen the friendly public-service announcements prior to the movie asking us to please silence (not turn off, but “silence”) our cell phones. The AT&T commercials featuring the late Sydney Pollack and Martin Scorsese are hilarious:
Unfortunately, no one has bothered to make a commercial asking people to silence their cell phones while interacting with other people. Here’s something that happens pretty much on a daily basis at my store, and probably just about any location where goods and services are sold:
Mr. Self-Importance – another frequent customer, I should add, and will inevitably be mentioned again and again in various incarnations – comes into the check-out line yapping away on his Bluetooth headset and plops his purchases in front of me. He’s sending a clear message to me even though he hasn’t acknowledged my presence. He’s telling me, without actually telling me, that I’m not important enough to warrant a civilized greeting. When I ask him how his day is going, he can’t be bothered to reciprocate, assuming he’s even heard one word out of my mouth. The planning stages for his son’s 11th birthday party are so vitally crucial, he doesn’t dare pause for a moment, not even to notice his latest issue of Sports Illustrated or Playboy costs more than the amount of cash he has carelessly tossed on the counter. So now Mr. Self-Importance is holding up the line and I’m not the only one giving him a dirty look. He tells the person on the other end of the call to “Hold on a sec,” hurriedly fishes out a couple more bills from his wallet, and then resumes discussing the merits of Chuck E. Cheese vs. GameWorks. He holds out his hand; I hand him his change and receipt. He’s so oblivious to his surroundings that I could just as easily hand him a box of Trojans without him noticing. Mr. Self-Importance grabs his purchases and exits the store, completely unaware of how socially inappropriate he is.
